usinesses need to on their toes to understand evolving customer expectations. All customers expect an unbelievably good customer experience. Without a powerful customer-centric culture, where instant resolutions of issues are the norm, a business leaves itself vulnerable to the wrath of angry customers.

56% of people around the world have stopped doing business with a company because of poor customer service experience. So, offering 24×7 customer support is a viable reason for businesses who focus on value in the digital age.

In many cases customers want businesses to address their queries right away.

Hence, companies need to make sure that the overall customer experience should be good otherwise; they will switch to other brands.

Knowing what is customer service and investing in 24×7 customer service can be beneficial for businesses in the long term.